RGB The RGB color model is an additive color model in which red, green, and blue light is added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. The main purpose of the RGB [...]
Author Archives: Ren
Typography 101: Kerning and Leading
January 17, 2012 – 4:37 pm
Type designers use various tools to push text to an elevated level of design. This is a process that starts at simply typing letters on screen, then through adjustments with a trained eye, results in a perfectly crafted and thoughtful design that sometimes transcends mere typed language. Two measures of adjustments used in typography are [...]
Logo Design – Generating the Idea
July 12, 2011 – 12:00 pm
Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
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