A couple of years ago at the beginning of the Recession, I met with a young business owner that opened up a boutique kitchen store and high-end mattress store. The kitchen store sold everything from a $10 spatula to a $35,000+ wine vault. The mattress store had a different approach to selling mattress which I [...]
Author Archives: Perryn
New Orleans Logos – NOLA.com
September 16, 2010 – 8:14 am
We’re continuing our New Orleans logo posts where we talk about logos around town. This post will discuss our thoughts on NOLA.com’s logo and we ask for your input in the comments section below. The NOLA.com logo is simple at first glance, but as we reviewed the logo design we noticed more significant features. The [...]
In a Recession…Dominate
August 31, 2010 – 1:30 pm
I recently wrote a post about a topic I’ve been thinking about for quite some time on our Construction Marketing division, The Brand Constructors‘, blog about the answer to the recession is simply – Domination. The post entitled, The Answer to the Recession, goes into detail on how and why a company should maximize their [...]
U-Tube?
August 27, 2010 – 8:01 am
Earlier this week I received an email about a client asking me if he should post a commercial on U-Tube. This proceeded to tell him it is YouTube and that it wouldn’t hurt to have his commercial on the social media website and that it would actually make it easier for us to post the [...]
New Orleans Logos – Drago’s
August 26, 2010 – 11:04 am
When you think of New Orleans, you probably think of the culture, music, Mardi Gras, and definitely the food. One of the New Orleans area’s finest seafood restaurants is Drago’s. They are especially known for their oysters. On a drive down Metairie Road, you will see the fun-loving Drago’s crawfish mascot on their sign [pictured [...]
Social Personalities
August 24, 2010 – 7:58 pm
If you’re a Facebook user then you probably are a fan of a few Facebook pages (I know it is officially known as “Like” pages, but I refuse to succumb to their vagueness. Long live “Fan” pages.) Lately, I have noticed a few of my favorite Fan pages doing some great things and others, some [...]
A Great Cross-Media Promotion
August 20, 2010 – 9:14 am
A couple of months ago, I noticed the Luzianne Iced Tea billboard on my way home from work. A few days later, I heard a promotion on the radio station, B97, to keep an eye our for the billboards. Later, the radio DJ started giving clues and listeners had to guess the location of the [...]
New Orleans Logos – Water Meter
August 10, 2010 – 9:51 am
As the 5th anniversary of Hurricane Katrina approaches, we have been talking about all of the pro-New Orleans imagery that has flooded New Orleans’ stores and homes. New Orleans has had the fleur-de-leis for centuries as part of its early French roots. Another image also represents New Orleans and it’s the water meter cover. Since [...]
Update to “A View From Outside”
August 9, 2010 – 1:51 pm
The scaffolding has moved it’s way indoors and now lines the atrium in our building. Here is an update to our previous post “A View From Outside“.
Keeping Your Roots
July 30, 2010 – 8:45 am
One of the biggest complaints consumers have is that when a small company gets large and starts getting regional or national attention, the company sells their soul. You see this even more in the music industry when bands abandon their loyal, die hard fans and become commercial to sell more downloads & albums. Fans & [...]
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