Yesterday I was working with the marketing director for one of our clients & partner companies, Touch Studios, to update and upgrade their website. As we were working on moving pages around she admitted that she was a visual person (which I think all marketing & design people are) and that she printed out every [...]
Author Archives: Perryn
Differentiate like U-Haul
May 2, 2011 – 5:11 pm
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part [...]
Local Advertising #FAIL
December 13, 2010 – 8:37 am
Local advertising is critical for B-to-C companies, but why do so many local companies tend to throw money away with their ads? You can immediately recognize a local commercial by the poor video and sound quality, but here is a list of other giveaways that label commercials as ‘local’ as well: No Plan – First [...]
New Orleans Logos – The Bulldog
November 24, 2010 – 9:59 am
Graphically speaking, many designers would argue this is not the best logo, but as a patron of the pub this is probably the best logo for the task at hand. When I think of an image for a pub called “The Bulldog”, this is what comes to mind. The sign is a vintage wooden sign [...]
New Orleans Logos – New Orleans Saints
October 29, 2010 – 10:31 am
With football season in full force and all of the buzz around this weekend’s prime time Halloween game between our beloved New Orleans Saints versus the Pittsburgh Steelers along with the hulabaloo about ownership of “Who Dat”, we thought it was only fitting that we talked about the Saints fleur-de-leis logo. The Saints logo the [...]
Going Back in Time
October 18, 2010 – 9:38 am
After the Gap fiasco a week ago, another company shows off their rebrand in the form of a logo design. DoubleTree has unveiled their new logo. I am fine with the new logo, I like the intertwined “D” and trees and the new brown look. According to the Brand Channel, the company said the new [...]
The Good, The Bad, & The Ugly
October 12, 2010 – 8:25 am
Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according [...]
Sesame Street Has Some Fun
October 12, 2010 – 8:15 am
This is too funny. Instead of SNL doing a parody of the Old Spice Guy, Groover on Sesame Street does the parody. If you haven’t seen it yet, watch the Old Spice commercial first. It’s awesome how Sesame Street made it their own and how it is funny for both adults and kids.
Show UPS Some Love
October 6, 2010 – 11:00 am
Whether you think it’s good or bad, you can’t help but stop and watch. I can easily see something like this in New Orleans near Jackson Square to go with the array of street performers already there. Well done UPS. Show your brand some love!
Branding Down to the Core
September 28, 2010 – 8:36 am
Last month my wife & I spent a long weekend in New York City for our anniversary. It was a nice break from life, but I could not help get caught up in the branding & advertising surrounding Times Square. I’ve seen it on TV and in movies hundreds of times, but you do not [...]
Design the Planet's Blog is proudly powered by WordPress