I was perusing USA Today on my iPhone last night and I read two headlines and subsequent articles that peaked my interest – Google Street View available on all continents and Serialized novel delivered by an app. These two titles got me thinking about how technology has brought some things back and how it sometimes [...]
Author Archives: admin
Pete Broussard Massage Therapy
September 1, 2010 – 5:28 pm
Pete Broussard is one of the premier New Orleans area massage therapists and he was ready to move his name into a brand. Design the Planet developed a logo that captures Pete’s Eastern influenced philosophies and relaxed attitude. Building on the logo, our design team developed the look-and-feel for the brand through his business card [...]
Laura’s Candies – Logo
September 1, 2010 – 4:45 pm
Laura’s Candies is New Orleans’ oldest candy store and you’ve probably had a praline or two from their French Quarter store. This family-run company was in dire need of an update, but did not want to lose the credibility and recognition of their existing logo. We kept many of the elements from the older logo [...]
NOLA Lending – Website
September 1, 2010 – 4:35 pm
NOLA Lending prides themselves on doing one thing – really well. That one thing is residential mortgages, especially for first time home buyers. They educate their customers, answer all their questions, and keep in constant communication throughout the process. NOLA Lending’s new website features their new marketing campaign with headlines that read, “We won’t leave [...]
Scooters Chicken – Brand Development
July 30, 2010 – 10:49 am
The Opportunity
Scooters Chicken is an out-of-the-box thinking restaurant that aims to be the family place for great food at a better price. The owner of Scooters Chicken takes a holistic approach to creating a brand experience that is cultural (like taking kids out for ice cream after a game, or getting your favorite finger food for tail-gating or a Mardi Gras parade). The key was to differentiate the company from international/local powerhouse Popeyes Chicken, the national chains Kentucky Fried Chicken (KFC) and Churches, and the growing regional restaurant Canes by utilizing a unique brand identity, interesting and delicious product offerings and superior service delivery.
Pat O’Brien’s Bar – Website Redesign
July 30, 2010 – 10:34 am
The Opportunity
Pat O’Brien’s Bar’s old website was a dated design that was difficult for users to navigate, laborious to update, and it made incorporating the franchise locations difficult. This dated design made it difficult for most search engines to querying the site’s content for relative and useful information. Thus, web surfers who Google or Yahoo Pat O’Brien’s various locations would find it difficult to track down the bar’s online presence.
Premium Parking – Web Marketing
July 30, 2010 – 10:33 am
The Opportunity
Premium Parking’s website code was cumbersome to update and difficult for search engines to crawl (pull info from). Nearly all the text on the website was rendered using images, making it impossible for search engines to read. Many of the links on the site did not work and the parking venues were hard to visualize without maps. The original website designer and developer had left Premium Parking with a semi-functional website and no means to update it. Also, the major search engines (like Google and Yahoo) did not have the website listed in their directories, so Premium Parking’s website never appeared when potential customers searched for “New Orleans Parking” or even “Premium Parking New Orleans, LA.”
Who Really Cares?
July 2, 2010 – 3:06 pm
Our Brand Constructor team went did it again – a great blog post about brand marketing. This time, the blog post is about how a company calls one of the day-to-day business process something special and then tries to differentiate themselves with it. Have you ever hear XYZ company says something like, “We’re the only [...]
Be the Best of Be the Cheapest
June 16, 2010 – 3:01 pm
Our construction marketing team at The Brand Constructors recently posted a great blog topic about being the best or being the cheapest. Check out the post about brand differentiation and value pricing.
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