http://www.designtheplanet.com/blog/ad-placement-is-everything/ Tue, 07 Feb 2012 22:07:20 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.designtheplanet.com/blog/ad-placement-is-everything/comment-page-1/#comment-684 Ryan Colgin Thu, 28 Jan 2010 16:55:00 +0000 http://www.designtheplanet.com/blog/?p=692#comment-684 The Gatorade ad in the mall is more 'in-the-moment' advertising which works great. I normally see Coke commercials on TV, at the theater, or online, trying to subliminally (brainwashingly) get me to buy Coke later... but not necessarily when I'm around a tasty beverage machine. By having the Gatorade ad located in a spot I can likely turn the corner to buy - odds are, I'll buy Gatorade over Coke. The Gatorade ad in the mall is more ‘in-the-moment’ advertising which works great. I normally see Coke commercials on TV, at the theater, or online, trying to subliminally (brainwashingly) get me to buy Coke later… but not necessarily when I’m around a tasty beverage machine. By having the Gatorade ad located in a spot I can likely turn the corner to buy – odds are, I’ll buy Gatorade over Coke.

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