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  • Growing from "Mom & Pop" to Coast-to-Coast?

    Rethinking a brand strategy is vital for companies who outgrow their backyard. What works in a local/regional market often doesn’t translate to a larger canvas. Learn how we launch your brand to a larger stage.

  • Transitioning Generations?

    One of the most challenging times for a business’ branding is when ownership or leadership changes hands. We make the transition as smooth as possible for your brand communities by taking the story that led to success and revising it for the modern audience.

  • Suffering with Aging Branding

    There are many reasons why companies suffer from brand aging. We created our Discovery process to specifically deal with this challenge. Before you shop for a new website or a new logo, let’s make sure it’s not time to evolve your entire brand planet.

  • Ready to go
    From "good" to "Great"

    The impact of really great branding shows up over time on the bottom line, and companies that have GREAT branding, experience success on all levels. Taking companies from good to GREAT is what we do best!

  • Alleviate Costly Marketing Headaches with Brand Consolidation

    Translating your company brand and branding to a line of products or services is vital to effective and cohesive marketing and promotion. Our Discovery process directs the creative process to ensure seamless application across all SBU’s.

  • Need to Reboot from the Inside-Out?

    Internal marketing is effective for improving behavior dynamics across a wide range of business functions. Applied strategically, it positively impacts profitability and customer service across all touchpoints, and affects positive change to your operational paradigm. Let’s talk before you brand.

The Speed of Website Rant

I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while...
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Bite Size Marketing Tips You Can Eat With a Spoon : Social Media (Part 2)

1. Take photos of people! Share photos of people! It sounds so simple, but too many times companies show an empty office or location. We are human, and that means we want to see other people on “social” media. Not only that, but prospects and clients want to see you...
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Is Your Organization’s Identity like David Beckham or Johnny Depp?

All companies have identities that age, but what I like to consider is how that identity will age. The David Beckham brand and look always stays the same, while the iconic Johnny Depp rebrands per movie (per the character). If David Beckham was an identity package, he would be the...
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Design the Planet has encouraged us to think differently about what marketing is and how we should present ourselves. Doors and Molding and Custom Cabinets can be viewed as a commodity and we don’t want to become a commodity. They used their creativity and outside perspective to create an attractive website and logo that accurately represented Jefferson Door and set the tone for where we wanted to take the company.jeffDoor2

The team at DTP consistently impressed us with their creative talent, ability to create amazing design work, and brand expertise. Perhaps most importantly they patiently guided us through the entire process, coaching and teaching us on the nuances of design while being willing to work through adjustments in their creative ideas in order to fit our preferences, style and corporate culture.billHeroman2

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